It takes a lot of factors working together for one to survive decades after it was produced with the intention of being pasted up and covered up by the next ad. As for rarity, most of my several dozen 7Up billboards posted on are one-of-a-kind or if there are known multiples, they number in the 2-5 range after 4 years of scouring the internet. I remember Max Headroom well and the way he attained his name. I agree that prices are low for now, but paper billboards have not been produced for over 10 years now so there are no more new ones. Heritage Auctions sold a Snow White billboard this summer (2014) for over $10k, plus buyer's premium (commission). 8-sheet stone lithograph posters (Older and more rare than this piece) are not even valuable unless they are Houdini posters of course. And certainly FAR from valuable as almost no one has the space to display a billboard size ad. This one will have some value (much like an Edsel auto billboard) because it's the launch of the "new coke" and is an important part of "pop" culture.very visual.I think Max Headroom and "Catch the Wave" were the only good things about new coke.Ī good gag for sure, NOT the last one left in the world as I have seen others. And you would also need take into fact it is of recent vintage (last 20 years or so) and that Max Headroom is just not that a popular figure in pop culture. Unfortunately! Billboards in general, even the early ones from the 40's (although they are very cool) aren't in that high a demand, because very few people have the real estate to display such an item. But it certainly not worth as much money as you think. It may be "the only one left" although I doubt it.
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